When I submitted the article “How to lose your customers in three easy steps” to BizCommunity, I never imagined it would have the impact that it did. The point I was stressing is that it’s much easier to lose a customer than it is to make them a loyal fan, and I asked why companies [...]

If Vodacom is anything to go by, branding has definitely solidified its status as a multi-million dollar industry. So as a brand marketer, who has spent millions on getting your message across, you have to ask yourself what you would do, if your customers were allowed to vote on whether or not you were allowed [...]

Are the photo’s you’re sharing with the outside world portaying you in a positive or negative light? It’s always good to be yourself, but perhaps those pics of you downing tequila shots off the waitresses flat stomache or getting your 36th tattoo aren’t the ones to upload for general consumption!