In “Are you making the most of your internal corporate communications? – Part 1 – Internal Communications”we spoke about the various platforms available for communicating within your organisation. Today we’re going to look at the external communication tools available to you and discuss how a professional copywriter can assist you to maximise your exposure and [...]
When you tell people you’re a writer, they nod their heads and say “ahhh”. They’re not quite sure what to make of it, after all, we all write every day of our lives don’t we? Is writing seriously something you can class a profession?The thing is, not all of us can write well. There is [...]
Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can help them to solve their problems and make their lives easier.Now is the time to really start thinking about how, what and why we’re [...]
I always endeavour to give nothing but the best service to my clients, whether I'm writing an article or collaborating to create a brand or communication strategy.I have been lucky to work with some … [Get the facts...]
I'm a regular contributor on BizCommunity, where I like to question the way the marketing, PR and advertising industry goes about its business. In 2011 I ranked 6th on BizCommunity's Top 15 Most Read … [Find out why...]
Welcome to my blog, the place where I get to talk about what excites me and what irks me about the business of communication. I even include some useful "How To" articles from time to time which will … [Get the skinny here]
