Great writing can help to build your personal brand

Improve your writing skills to build your personal brand

When you tell people you’re a writer, they nod their heads and say “ahhh”. They’re not quite sure what to make of it, after all, we all write every day of our lives don’t we? Is writing seriously something you can class a profession? The thing is, not all of us can write well. There [...]

How to engage with your customers so they keep coming back for more

make sure your message is full of value for your customers

Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can help them to solve their problems and make their lives easier. Now is the time to really start thinking about how, what and why we’re [...]

Can your company survive the fallout of bad publicity?

Can your company survive the fallout from bad publicity?

When I submitted the article “How to lose your customers in three easy steps” to BizCommunity, I never imagined it would have the impact that it did. The point I was stressing is that it’s much easier to lose a customer than it is to make them a loyal fan, and I asked why companies [...]