Why you need more than one press release for the same event

Press releases target different audiences and you will always need more than one

  When I work with my clients, I don’t simply generate the content and send them the bill. I believe that in a positive business relationship, both parties should learn from each other in a mutually beneficial skills transfer. So I thought I would share some classic communication insights with you. I’ve been working on [...]

Great writing can help to build your personal brand

Improve your writing skills to build your personal brand

When you tell people you’re a writer, they nod their heads and say “ahhh”. They’re not quite sure what to make of it, after all, we all write every day of our lives don’t we? Is writing seriously something you can class a profession? The thing is, not all of us can write well. There [...]