Why you need more than one press release for the same event

Press releases target different audiences and you will always need more than one

  When I work with my clients, I don’t simply generate the content and send them the bill. I believe that in a positive business relationship, both parties should learn from each other in a mutually beneficial skills transfer. So I thought I would share some classic communication insights with you. I’ve been working on [...]

How to engage with your customers so they keep coming back for more

make sure your message is full of value for your customers

Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can help them to solve their problems and make their lives easier. Now is the time to really start thinking about how, what and why we’re [...]

Can your company survive the fallout of bad publicity?

Can your company survive the fallout from bad publicity?

When I submitted the article “How to lose your customers in three easy steps” to BizCommunity, I never imagined it would have the impact that it did. The point I was stressing is that it’s much easier to lose a customer than it is to make them a loyal fan, and I asked why companies [...]