In “Are you making the most of your internal corporate communications? – Part 1 – Internal Communications”we spoke about the various platforms available for communicating within your organisation. Today we’re going to look at the external communication tools available to you and discuss how a professional copywriter can assist you to maximise your exposure and [...]
Copywriting is not just the process of writing creative tag lines or slogans for products to be used in television advertisements or radio adverts. That’s just one of many creative parts that make up a bigger communications picture (much like those photo mosaic pictures that were popular some years ago).A great copywriter can help you [...]
When I work with my clients, I don’t simply generate the content and send them the bill. I believe that in a positive business relationship, both parties should learn from each other in a mutually beneficial skills transfer. So I thought I would share some classic communication insights with you. I’ve been working on website [...]
I always endeavour to give nothing but the best service to my clients, whether I'm writing an article or collaborating to create a brand or communication strategy.I have been lucky to work with some … [Get the facts...]
I'm a regular contributor on BizCommunity, where I like to question the way the marketing, PR and advertising industry goes about its business. In 2011 I ranked 6th on BizCommunity's Top 15 Most Read … [Find out why...]
Welcome to my blog, the place where I get to talk about what excites me and what irks me about the business of communication. I even include some useful "How To" articles from time to time which will … [Get the skinny here]
