Why you need more than one press release for the same event

Press releases target different audiences and you will always need more than one

  When I work with my clients, I don’t simply generate the content and send them the bill. I believe that in a positive business relationship, both parties should learn from each other in a mutually beneficial skills transfer. So I thought I would share some classic communication insights with you. I’ve been working on [...]

Great writing can help to build your personal brand

Improve your writing skills to build your personal brand

When you tell people you’re a writer, they nod their heads and say “ahhh”. They’re not quite sure what to make of it, after all, we all write every day of our lives don’t we? Is writing seriously something you can class a profession? The thing is, not all of us can write well. There [...]

How to engage with your customers so they keep coming back for more

make sure your message is full of value for your customers

Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can help them to solve their problems and make their lives easier. Now is the time to really start thinking about how, what and why we’re [...]