Are the photo’s you’re sharing with the outside world portaying you in a positive or negative light? It’s always good to be yourself, but perhaps those pics of you downing tequila shots off the waitresses flat stomache or getting your 36th tattoo aren’t the ones to upload for general consumption!

Here is a perfect example of a store that has a number of branches, but who really understands their customers and makes them feel welcome every time they walk through the door.

By now you know I’m a stickler for getting the right message to the right audience. I do keep asking you all, what are you trying to say? I also keep whinning about companies who keep sending mixed messages and bitching about the others who keep targeting me when I’m clearly never going to use [...]