Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can help them to solve their problems and make their lives easier.Now is the time to really start thinking about how, what and why we’re [...]

When I submitted the article “How to lose your customers in three easy steps” to BizCommunity, I never imagined it would have the impact that it did. The point I was stressing is that it’s much easier to lose a customer than it is to make them a loyal fan, and I asked why companies [...]

If Vodacom is anything to go by, branding has definitely solidified its status as a multi-million dollar industry. So as a brand marketer, who has spent millions on getting your message across, you have to ask yourself what you would do, if your customers were allowed to vote on whether or not you were allowed [...]