When you tell people you’re a writer, they nod their heads and say “ahhh”. They’re not quite sure what to make of it, after all, we all write every day [...]
Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can [...]
When I submitted the article “How to lose your customers in three easy steps” to BizCommunity, I never imagined it would have the impact that it did. The point I [...]
If Vodacom is anything to go by, branding has definitely solidified its status as a multi-million dollar industry. So as a brand marketer, who has spent millions on getting your [...]
January 16, 2012 in Copywriting, Lindsay Grubb, Writing
When you tell people you’re a writer, they nod their heads and say “ahhh”. They’re not quite sure what to make of it, after all, we all write every day [...]
October 27, 2011 in Customer Service, Lindsay Grubb, Marketing, Public Relations
Newsflash: Your customer doesn’t want to be bombarded with daily or even weekly advertorials from your company. What they’re looking for is well written, well presented, valuable information which can [...]
June 21, 2011 in Customer Service, Lindsay Grubb, Marketing, Public Relations
When I submitted the article “How to lose your customers in three easy steps” to BizCommunity, I never imagined it would have the impact that it did. The point I [...]
June 6, 2011 in Customer Service, Lindsay Grubb, Marketing, Public Relations
If Vodacom is anything to go by, branding has definitely solidified its status as a multi-million dollar industry. So as a brand marketer, who has spent millions on getting your [...]
January 24, 2011 in Customer Service, Lindsay Grubb, Marketing, Public Relations
Are the photo’s you’re sharing with the outside world portaying you in a positive or negative light? It’s always good to be yourself, but perhaps those pics of you downing tequila shots off the waitresses flat stomache or getting your 36th tattoo aren’t the ones to upload for general consumption!
January 10, 2011 in Customer Service, Lindsay Grubb, Marketing, Public Relations
Here is a perfect example of a store that has a number of branches, but who really understands their customers and makes them feel welcome every time they walk through the door.
December 15, 2010 in Customer Service, Lindsay Grubb, Marketing, Public Relations
By now you know I’m a stickler for getting the right message to the right audience. I do keep asking you all, what are you trying to say? I also [...]
December 13, 2010 in Customer Service, Lindsay Grubb, Marketing, Public Relations
The message the store is sending is “sh*t we didn’t know you were coming today and are just not ready for you, sorry our house is a mess and we don’t have what we promised you available to purchase.”
December 8, 2010 in Customer Service, Lindsay Grubb, Marketing, Public Relations
Sparletta is a brand aimed at teens and young adults, which encourages a spirit of having fun. The brand encourages a harmless bending of rules for the sake of having fun, but not open rebellion. Where do we draw the line? Where do you draw the line as an individual and as an organisation. Do you bend the rules – just a little bit?
December 3, 2010 in Customer Service, Lindsay Grubb, Marketing, Public Relations
For decades a myriad of Hollywood stars have been using their powers for good. They wear their hearts on their sleeves. Bono has DATA, Angelina Jolie is a UN Goodwill Ambassador, and Lance Armstrong established the Lance Armstrong Foundation. Michael J Fox campaigns for a cure for Parkinson’s disease and Brad Pitt is helping to rebuild New Orleans. Leonardo Di Caprio and Edward Norton are all for going green.
